Logo & marks
On this page
- Primary mark: A single-path glyph - a chamfered F with a triangular foot hanging from the spine. Drawn on a
200 × 232viewBox, all edges aligned to a chamfer ratio of 16:32 (≈26.6°). Used at large sizes in hero surfaces and as a standalone identity anchor. - Wordmark:
FRONTIER DEFENSE TECHNOLOGYset in Barlow Condensed 700, wide-tracked (0.08em), all caps. - Lockup: Mark sits to the left of the wordmark with a vertical divider at
--steel-500. A compact lockup uses just “FDT” in Barlow Condensed 700 as a fallback when SVG isn’t available. - Product wordmarks: Each product (GRIDWATCH, GHOST GRID, QRF, OVERWATCH, SECTOR) gets a Barlow Condensed 700 wordmark, all caps, wide-tracked. Products share the parent brand’s mark when co-branded.
Construction grid
Every mark - primary glyph, wordmark, lockup, product wordmark - follows the same construction rules. These are the rules that keep the marks readable at the range of sizes they’ll actually appear in, and prevent well-meaning improvisation from breaking the family.
The primary mark is a single SVG path:
M 60 28 H 184 L 168 60 H 76 V 92 H 160 L 146 120 H 76 V 172 H 60 L 44 204 V 60 Z
ViewBox 0 0 200 232. Top-left corner and arm right edges share a 16:32 (≈26.6°) chamfer. The triangular foot hangs from the spine’s lower-left, on the same angle. Render filled - never stroked - so the chamfer geometry stays crisp at small sizes.
Safe area: 0.5× mark-height on all sides
The mark reserves an exclusion zone equal to half the cap-height of the mark itself. Nothing may appear inside the exclusion zone - no text, no other marks, no decorative elements, no hard edges of containers. For the primary mark, the exclusion zone is measured from the outer envelope of the glyph (the spine’s left edge to the arm’s right tip, top of the crossbar to the foot’s lowest point). For the wordmark, it’s measured from the cap-height of the Barlow Condensed characters.
This is deliberately tighter than the industry default (1×). The register is modern defense-tech - the brand sits confidently without heavy whitespace padding. The mark is secure enough in its own geometry that it doesn’t need a runway.
Minimum legible sizes
| Mark | Minimum size | Use |
|---|---|---|
Full wordmark (FRONTIER DEFENSE TECHNOLOGY) |
120px wide | Marketing hero, proposals, reports, slide masters |
Compact wordmark (FDT) |
32px wide | Navigation, dense UI headers, sidebar anchors |
| Primary mark (standalone) | 16px | Favicons, compact UI, single-char contexts |
Below these sizes, the mark stops being recognizable - either the wordmark loses character distinction (FRONTIER blends at 100px) or the primary glyph’s chamfers round out (the 16:32 angle reads as a vertical edge below 14px). If the target size is below minimum, fall back to the next-smallest mark, not a scaled-down version of a larger one.
Forbidden variants - reject on sight
- Do not stretch the mark horizontally or vertically. Aspect ratio is locked to
200:232. - Do not rotate the mark. No 45° tilts, no vertical orientations, no “creative angles” for narrow layouts. The mark is upright; the layout gets the mark or doesn’t.
- Do not recolor outside the sanctioned palette (
navy-900,fog-100,electric-500with--glow-lgin hero contexts only). No photo fills, no pattern fills, no team colors. - Do not add a stroke outline around the mark. The mark is a filled graphic; outlining changes its silhouette and softens the chamfer geometry.
- Do not composite the mark with other brand marks as a visual fusion. Co-brand lockups use side-by-side placement with a vertical divider at
steel-500- never overlapping, nested, or graphically merged marks. - Do not apply drop shadows to the mark. The electric-blue glow (hero contexts only) is the mark’s only permitted effect.
- Do not apply gradient fills. The mark is flat color. Gradients fight its geometric precision.
- Do not decompose the mark. The glyph is a single path - not separable into parts. No “just the spine,” no “just the arm,” no cropping to a quadrant.
- Do not redraw the mark at small sizes. Use the provided optical sizes. A large-size mark mechanically scaled to 16px is not the same as a purpose-drawn 16px mark, which has different stroke weights and detail density.
Clearspace in common lockups
- FDT wordmark + tagline - tagline sits below the wordmark with a 1× mark-height gap. Tagline is Inter 400 at 1/3 the wordmark’s cap-height,
fog-200color. - FDT + product wordmark - side-by-side with a vertical divider at
steel-500, 0.5× mark-height on each side of the divider. Divider height matches the wordmark cap-height. - FDT + co-brand (partner logo) - side-by-side, 1× mark-height between marks. Partner logo rescales to match FDT’s optical weight (not literal height - optical). If the partner mark has a different proportion system, err toward visual parity over geometric parity.
Mark variants
Nine sanctioned variants. The first two are full-bleed - mark + ground locked together for surfaces that can’t promise their own background. The next three are transparent-ground fills for compositing onto any sanctioned surface. The last two are stroked outlines, reserved for stamping, debossing, and CNC paths where a single contour is needed.
Lockups
Mark + wordmark, locked. Two compositions × two grounds. Use horizontal in chrome, navigation, and footers; use stacked in hero panels, slide endcaps, and identity sheets where vertical space is the constraint.
The horizontal lockup wordmark renders with Inter Tight (700). The stacked lockup wordmark renders with Barlow Condensed (700). When fonts aren’t installed at the consuming surface, re-render from the source SVG with the correct font available rather than substituting.